our team
With years of hands-on philanthropic experience, our team understands the challenges that make giving complex, time-consuming and opaque. Those insights inspired us to create C4C—a turnkey solution designed to remove the barriers to meaningful giving.
Yvette Herrera, CFRE, Founder + Chief Executive Officer
As Chief Philanthropy Officer at Computers 2 Kids, Yvette leads fundraising and donor engagement to expand digital access for underserved communities. Previously, she served as Senior Director of Philanthropy at All For Kids and as Vice President at Netzel Grigsby Associates, where she helped nonprofits secure $40 million in funding over five years. Earlier leadership roles at the United Way of Greater Los Angeles and the Burbank Community YMCA earned her recognition for outstanding impact in philanthropy and community engagement.
Diane Tasaka, Founder + Chief Operating Officer
Diane most recently spent 10 years with Southern California Edison (SCE), one of the nation’s largest investor-owned utilities, advancing to the role of Principal Manager of Advertising, Brand and Creative. Prior to SCE, she co-founded and led the marketing communications firm HT Group for seven years, helping prominent nonprofits—including the Audubon Society of California, Japanese American National Museum, Neighborhood Housing Services and New Economics for Women—strengthen their brands, donor outreach, and online communications.
Vicki Greenleaf, Founder + Chief Marketing & Communications Officer
Vicki founded Greenleaf + Associates in 1992, a PR and marketing firm specializing in entertainment, consumer goods, cause marketing, and philanthropy. She has supported leading nonprofit organizations, including the Make-A-Wish Foundation—helping raise $27 million—as well as the National Eating Disorders Association, Easterseals, the Los Angeles Regional Food Bank, the United Nations’ Global Alliance for Improved Nutrition, and the Cesar Chavez Foundation. As a corporate executive, Vicki has led high-profile image restructuring initiatives, guided companies through initial public offerings and managed crisis communications campaigns of international interest. As a journalist, she has written for more than 30 magazines and newspapers and is the author of one book.
David Brock, Liquid Intelligence, Chief Technology Strategist
David, founder and CEO of Liquid Intelligence and an emeritus research scientist at MIT, is a pioneer of the Internet of Things and intelligent connected systems. Holding BS, MS and PhD degrees from MIT, he helped develop foundational IoT technologies, including the Electronic Product Code (EPC), and founded MIT’s Data Center, where he advanced data interoperability, semantic modeling and the “M Language.” Beyond academia, David has contributed to healthcare innovation as a research professor at Tufts University and co-founder of endoVia Medical. He is currently developing the Internet of Intelligence (FLUX), a next-generation evolution of the Internet, with C4C serving as a founding consultant in philanthropy.